Digital Artwork and Design

Adobe Illustrator, Adobe Photoshop, Logo Design and more.

DUCK’D Graphic Identity Project

Various Sizes | Digital Brand Identity Project | Adobe InDesign, Adobe Illustrator, & Adobe Photoshop

Designed For:
Class project for the University of Kentucky School of Arts and Visual Studies

Year
2025

This project explores the creation of a complete graphic identity for a fictional business, beginning with a handheld object as inspiration. After choosing a rubber duck to bring to my advanced graphic design class, I had the challenge of envisioning a brand identity for my fictional business called DUCK’D. The goal was to develop a consistent and recognizable brand through logo design, business collateral, and digital applications.

Over 60 logo iterations were created, and refined through a process of critical analysis and experimentation. Final deliverables included a custom logo, letterhead, business card, graphic identity manual, branded garment mockup, and an interactive web or print piece. Emphasizing both creativity and clarity, this project highlights the role of design in shaping brand narrative, ensuring visual consistency, and enhancing recognition across multiple platforms.

DUCK’D Interactive Sticker Element

DUCK’D Stationary

DUCK’D Merchandise

Wedding Invitation Suite for Éléanor and Jack

Various Sizes | Invitation Suite | Adobe

Designed For:
Class project for the University of Kentucky School of Arts and Visual Studies

Year
2025

The goal of the assignment was to create a wedding suite with a deadline of one week. Each fictional couple had a specific theme, location, color palate, and request that required graphic designers to think outside the box.

The couple had specific wording they wanted on their invites, of which they required two versions: one in English and another in French. They wanted their wedding to feel bold, chic, contemporary, and summery. Their wedding colors were bright blue, olive, dark blue, light gray, and a light (but not lime) green.

Array 2025 Conference

Various Sizes | Digital Brand Identity Project | Adobe InDesign, Adobe Illustrator, & Adobe Photoshop

Designed For:
Class project for the University of Kentucky School of Arts and Visual Studies

Collaborators: Catlin Holbrook, Caroline Sand, and Shelby Wilson

Year
2024

For this project, my group and I designed branding and collateral for a fictitious design conference called "Array," aimed at early-to-established career design professionals and educators. The challenge was to create a cohesive visual identity that captured the theme of celebrating diversity and commonalities in personal design values.

This project allowed me to apply my layout, typography, and visual storytelling skills to create a polished and professional package that would appeal to a wide range of design professionals. Our group focused on a brand identity that was polished and futuristic while referencing post-modern graphical elements.

Style Guide

Tote Bag

Name Tag

Social Media Graphics

Once Upon a Plate Cookbook

In this project, I designed a professional cookbook that blends practical culinary guidance with creative visual design. The inspiration behind this work was based on Fairy Tales. Each recipe was inspired by a popular fairy tale with visual elements that aided the story. The design reflects storybooks with a contemporary color palette.

Using Adobe InDesign, I focused on creating a clean, visually cohesive layout that allowed each recipe to shine, integrating high-quality images sourced from public domain platforms or created in Photoshop and Illustrator. Attention to typography, image placement, and consistency ensured the book was not only functional but aesthetically pleasing.

U.S. Letter | 60 Page Hardcover Book | Adobe InDesign, Adobe Illustrator, & Adobe Photoshop

Designed For:
University of Kentucky School of Arts and Visual Studies

Year
2024

Introduction
Recipe Spread
Section header
Recipe Spread
Recipe Spread
Recipe Spread
Section Break
Recipe Spread
Outroduction
Index and Sources

The Backseat Lovers Swiss Concert Posters

The Swiss Gig Poster Project employs the aesthetic and ideals of the International Typographic Style (Swiss Style) from the 1940s-60s to a contemporary artist/band. Under this graphical style, I used a modular grid structure with a dichotomy of symmetry and asymmetry to create a compelling concert poster. The use of typographic elements to encourage the poster to be interactive, bold typeface, and scale inviting the viewer to analyze the Posters from multiple perspectives. The Backseat Lovers Swiss Concert Posters focused on capturing the clean, modernist design approach emphasizing clarity, structure, and visual dynamism.

16” X 20” | Digital Prints | Adobe Illustrator

Designed For:
University of Kentucky School of Arts and Visual Studies

Year
2023

Kentucky Kernel Layouts

10” X 10” | Newspaper | Adobe Indesign

Designed For:
Kentucky Kernel

Year
2025

Designing layouts for Kentucky Kernel, a student-run independent newspaper, involves creating visually engaging and organized pages that balance editorial content with graphics, photos, and advertisements. My design approach emphasizes clarity and readability while ensuring the newspaper's tone and values are effectively communicated to its student audience.

Package ReDesign

Sarah Reed does not own the rights to select candy brands represented below, brand identity was used for classroom assignments only to propose a more sustainable counterpart.

Designed For:
University of Kentucky School of Arts and Visual Studies

Year
2024

Original Packaging

University of Kentucky Gamma Phi Beta Social Media

Various Sizes | Digital Brand Identity Project | Canva Multiple Social Media Projects, Gamma Phi Beta Sorority

Collaborators: Lauren Benningfield

Designed For:
Multiple Social Media Projects, Gamma Phi Beta Sorority

Year
2024

Developing a strong brand identity for a sorority through social media involves consistently showcasing its values, sisterhood, and unique culture while engaging with current and potential members to create a cohesive and authentic online presence.

Profile Photo